Online journalism skills are quite different from that of print, radio and television. ESPN.com is a site with a plethora of original journalistic content that uses many of the online skills that are discussed on Kodi Barth's website.
Jonathan Dube says online journalists have more storytelling options than any other journalists. According to Dube the options are: Print plus, clickable interactives, slideshows, audio stories, narrated slideshows, live chats and quizzes and surveys, among others. On ESPN.com's homepage alone (linked above) there are print stories, clickable interactives, audio stories and surveys. For some proof, here's one of the surveys from the homepage.
Jakob Nielsen discusses the inverted pyramid in relation to online journalism on his Web site. He says to stay away from beginning with a conclusion and surely enough, espn.com follows that format. Here's ESPN's most featured columnist, Bill Simmons, starting with a true introduction that doesn't give away the entire story. Lets the netizens do the work, well done...
Mindy McAdams, one of the foremost online journalism experts, has a list of "Tips for writing for the web." Some of her suggestions include using short paragraphs, lists, brevity and boldface. ESPN.com uses all of the above.
Here's senior baseball writer Jayson Stark using short paragraphs.
A list of NBA power rankings from basketball writer Marc Stein here.
Brevity reigns supreme in this story about an injury to New Jersey Nets forward Clifford Robinson.
Boldface can be found in the titles of nearly every story on ESPN.com as well. To put it into sports terms, they seem to be touching all the bases of good, solid online journalism. A slam dunk, so to speak.
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